Team

I have more than two decades of experience in marketing, communication and brand development, along with a strong background in organizational transformation and business strategy. Over the past 15 years, I have also focused on applied consulting in human resources, competence assessment and process optimization within teams — areas in which I combine rigorous analysis with practical, results-oriented solutions.

I have managed teams, budgets and complex portfolios as a Manager and Client Service Director, while also designing, refining and implementing business strategies for companies across various industries for more than 12 years. My approach always starts with understanding the organization's commercial goals and real operational context in order todeliver solutions that can be applied directly.

I am an ANC-certified trainer and a graduate of the Chartered Institute of Public Relations in London. I have managed more than 500 marketing, communication and HR projects, including audits, repositioning processes, development programmes, workflow optimization and employer branding initiatives. I work effectively with multiple stakeholders and have extensive experience as a Project Manager in both local and international projects.

Over the years, I have collaborated with companies such as HP Inc., Veeam Romania, Intel Romania, Pluxee, Pomilio Blumm, Atlas Corporation, Dahua Technology, Hikvision, Agir Global Romania and Asociația Medcorp.

I have more than fifteen years of experience in project management and operational management, coordinating complex projects in fast-paced environments with well-defined objectives. Over the past decade, I have also focused on implementing EU-funded projects — POSDRU, POCU, PEO and PIDS — combining procedural accuracy with a practical, results-oriented approach.

My background in human resources spans over ten years and includes employee evaluation, skills development and process optimization at team level. I complement this work with more than seven years of certified career counseling, working directly with beneficiaries from diverse professional backgrounds. I work in a structured way, with attention to nuance and a pragmatic understanding of how people function within organizations.

In parallel, I have over thirteen years of experience in marketing and communications and have coordinated more than 150 projects across marketing, HR and team management. I have managed budgets, resources and multiple stakeholders, and have led teams for more than twelve years in Project Manager and Account Manager roles for both national and international companies.

I am a certified trainer and have almost twenty years of teaching experience at the University of Bucharest, where I integrate both theoretical and practical perspectives from the projects I coordinate. This helps me maintain a balanced view and design programmes that can be applied directly within real organizations.

Throughout my career I have collaborated with brands and institutions such as ICF Mostra (European Commission: DG Agri, DG Move, OSHA, REGIO, Youth on the Move, DG Regional and Urban Policy), Veeam, Bitdefender, Sodexo, Pepco, Hoval, Groupama, Janssen, Kandia, Kika, Sandoz, Ameropa, April, Saint-Gobain, Ubisoft, Peri Romania, Acrom, Honeywell, Mercedes-Benz, Decathlon, Allianz Țiriac, Banca Carpatica, Wabag, Bigstep, Cycle, Finexpert, GDF Suez, the Ministry of Health, Otter, Proevents, REWE (Penny Market), Rittal, Romsilva, Smartpoint, Conviv, Zentiva, Linda and many others.

As a Managing Partner, I work at the intersection of people, processes and strategy. I care about coherence, clarity and the practical functionality of projects, and I believe that meaningful development happens when solutions are well-designed and easy to implement.

• Over 9 years experience in organizing team and client events
• Over 5 years experience in project management
• Over 6 years of practical experience in business and sales strategies (as Sales and Account Manager in professional services companies)
• More than 100 events projects implemented
• PM or Account Manager for: Decathlon Romania, Hewlett Packard Romania, Intel Romania, Sodexo, Romsilva, Smartpoint, Conviv, Ursus, Codecs, Timken, Shell Gas Romania, Bucharest City hall, Astra Zeneca, NOD, IT Smart, Despec, Veeam Romania, Producton, Servel, Heinrig, Lindab, Avnet

I have more than ten years of experience in career counseling, supporting students, pupils and adults in clarifying their professional direction and making informed, meaningful decisions. I am certified by ANC and GCDF, and my approach combines professional guidance tools with practical experience gained in organizational settings.

I have over five years of experience in managing operational teams, particularly in the Telecom sector, where I coordinated field operations departments. This was the period in which I learned what it means to lead people in the field, manage high volumes of activity and maintain effective communication between teams.

Over the past five years, I have worked in project management roles focused on implementing performance management systems, optimizing logistics and coordinating intervention teams. I enjoy structuring processes, clarifying roles and making projects run at the right pace.

I also have more than two years of experience managing teams that deliver retail services, a context that gave me a practical perspective on customer interaction, operational standards and the dynamics specific to this sector.

Throughout my career, I have worked in industries such as Telecom (Cosmote, Telekom, Ericsson), Retail and Education, and each role has helped me better understand people, processes and how efficient teams are built.

I like working in a structured, clear and solution-oriented way. Whether it involves career counseling, team management or operational projects, my goal is to create a framework in which people and processes can develop in a healthy, sustainable manner.

With over twenty years of experience in team management and people development, I have coordinated performance evaluation processes, career management initiatives and professional growth programmes. I am motivated by seeing how people progress when they receive the right support and work within a clear framework that allows them to use their strengths.

For more than ten years, I have organized and facilitated employee-focused programmes and events — including teambuildings, Career Days and youth initiatives such as Junior Trainers Team — creating contexts where people learn, collaborate and connect more easily. I enjoy designing programmes with structure, flow and a visible impact on teams.

I am a certified trainer with over two decades of experience delivering soft skills training in areas such as leadership, performance management, customer orientation, teamwork, communication, personal effectiveness and career development. I build practical programmes based on real-life situations, so participants can quickly apply what they learn.

As a career counselor, certified for more than fifteen years, I have supported hundreds of high school students, university students and professionals in transition — including career changers, entrepreneurs and job seekers. My approach is practical and clarity-focused, with strong attention to each person's needs and resources.

I also work as an assessor in assessment centres, where I evaluate competences, behaviours and potential — a process that requires objectivity, attention to detail and sensitivity to each participant's dynamics.

Over the past ten years, I have worked as an expert in eight EU-funded projects, in roles such as entrepreneurship expert, internship tutor and career counselor. These projects strengthened my operational skills, my ability to work with complex teams and my capacity to implement programmes with tangible impact.

My professional experience was shaped in the private sector, within multinational corporations, and further refined in local companies, spanning industries such as Transport, Logistics, IT and Human Resources Services. Each context added a deeper understanding of how organizations function and what people need in order to perform.

I enjoy creating authentic learning environments, working with people at key moments in their careers, and developing programmes that make a real, concrete difference.

I have more than eight years of experience in corporate events, coordinating projects of all sizes — from small sessions to large-scale events with nearly a thousand participants. I have organized events in Bucharest, across the country and abroad, and each project has helped me better understand how to create an experience that works for both organizers and participants.

Teambuilding is the area where I feel most at home. I design programmes based on client briefs, adapt existing concepts or develop new ideas when the project requires it. I coordinate teams, manage suppliers and handle logistics to ensure that everything planned is delivered on site as intended. I like to create a natural flow, with no unnecessary improvisation and withthe flexibility that makes the difference in a successful event.

I also have experience in online marketing, where I manage campaigns and develop content aligned with client strategies. I have worked on the production of branding materials — volumetric letters, signage, visual elements and custom structures — and I create graphics for presentations, activations and communication. Over time, I have collaborated on marketing and communication projects with brands such as HP Inc., Veeam, Dahua Technology, Hikvision and Asociația Medcorp.

I have more than five years of experience in social media and digital media, along with a solid background in database management and retail platforms. As an Account Executive, I have worked with clients in Retail, FMCG, IT&C and Professional Services, in projects that required pace, structure and quick adaptation.

I am a certified counselor and trainer, skills that support my work with teams, group facilitation and managing interactions during teambuildings and events. In the past four years, I have also been involved in EU-funded projects, coordinating the information and selection process for the target group and managing direct communication with participants.

I enjoy bringing together the creative, operational and human sides of a project. I build programmes and events with structure, energy and coherence, so people feel that things are done professionally and with real attention.

• Over 6 years experience in events’ organizing and cultural management
• Over 40 implemented projects (exhibitions, concerts, film festivals, book presentations, literary translations)
• Over 5 years experience in training (Turkish language and culture)
• Experience in: Education, cultural management, Public institutions

I have four years of experience in marketing and event management, working directly with clients, understanding their needs and proposing solutions that fit their context. This work has helped me develop a practical, needs-focused approach.

I also have more than two years of experience in the IT field, where I provided support for internal company applications and handled technical requests from users. This period strengthened my attention to detail and my focus on clarity and efficiency.

I am currently a target group expert in an EU-funded project. I handle the recruitment of eligible participants, monitor their progress throughout the activities, manage all required documentation and maintain consistent communication with each beneficiary.

Alongside my professional activity, I graduated from the University Politehnica of Bucharest, with a degree in Computer Engineering and Information Technology in French. I am continuing my studies with a Teaching Master's in Engineering and Management at UPB, which helps me structure learning processes and work more effectively with people.

I am also an ANC-certified trainer, specialized in adult training, which complements my professional profile and supports my work in activities that require clear communication, adapted explanations and direct support for participants.

I have nearly three years of experience in social media and digital marketing, where I manage online communication for corporate, educational, cultural and artistic projects. I enjoy creating content that reaches the right audience and shaping messages that are clear and aligned with each brand's identity.

I coordinate content planning and management across major social platforms and handle visual research, photo-video materials and content production. I try to capture the energy of a project and translate it into visuals and messages that feel authentic.

I also have experience in event organization and have worked in HR, which helped me better understand team dynamics and the importance of clear, responsible communication in professional environments.

Beyond marketing, dance remains an essential part of my life. I have more than eight years of experience in modern dance and choreography, am a national and international champion, and I teach modern dance to children — an activity that keeps me creative, connected topeople and constantly in motion.

I bring together the digital side, the artistic side and direct work with people, a combination that helps me build a coherent visual style, attention to detail and a natural understanding of how a well-told story takes shape.

• Experience in logistics
• Experience in distribution
• Over 5 years of experience as a driver

• Experience in field marketing and instore activations
• Over 10 years of experience in marketing and advertising
• Experience in the E-commerce, Advertising, IT industry

I have two years of experience in operational roles, where I handled online order processing and in-store merchandise management.

For the past year, I have been working in the events field, managing communication with suppliers and coordinating activities during teambuilding programmes. During this time, I also began taking on logistics responsibilities — from organizing materials and preparing event spaces to ensuring the smooth flow of the programme. I enjoy the fast pace of this field and the fact that I can contribute directly to the participants' experience.

Alongside my work in events, I graduated from SNSPA with a degree in Advertising, and I am currently continuing my studies at SNSPA in the Project Management master's programme, which strengthens my skills in this area.

For the past year, I have also been part of the implementation team for three EU-funded projects. I manage social media, training contracts and documentation related to subsidies. This experience has helped me become more organized, detail-oriented and comfortable handling complex administrative processes.

Outside of my professional work, I have 12 years of experience in volleyball — a period that shaped me and taught me the things I carry with me today: discipline, teamwork and resilience.

I have more than thirteen years of experience in Learning & Development, a field that has helped me deeply understand how people learn, grow and find their professional direction. Throughout this time, I have coordinated and implemented complex HR development projects — from Assessment and Development Centres, training sessions and workshops to structured career counseling processes, performance evaluations and psychological testing in recruitment.

Within Assessment and Development Centres, I work as an assessor, observing, analyzing and offering insights that help participants better understand their strengths and development areas. It is one of the roles where I feel most useful, because I can see the direct impact of an evaluation done with care and respect for the person in front of me.

I am a clinical psychologist and an autonomous cognitive-behavioural psychotherapist, a background that helps me design interventions that are tailored, realistic and safe for the people I work with. In parallel, I am an ANC-certified career counselor and trainer, which allows me to combine psychological expertise with the applied side of training and facilitation.

I have managed training programmes for internal teams and for clients from various industries, handling both the design and the practical implementation. I enjoy creating learning processes that are coherent, meaningful and supportive of people's goals, helping them clarify their direction and make use of their personal and professional resources.

I have also worked in EU-funded projects, where I contributed to training, counseling and evaluation components. These projects strengthened my operational skills and helped me work efficiently with complex structures, multiple deadlines and multidisciplinary teams.

In everything I do, I start from the belief that real development needs structure, understanding and coherence. I like working with people in their important moments — whether they are navigating change, making a decision, exploring a new direction or taking a step forward — and contributing to processes that help them build their path with confidence.