The “Glow Up” workshop was designed as a complete experience for women — from beauty and styling to wellbeing and moments of self-care. The concept brought together two specialists:
Laura Perian – make-up artist
Ioana Dumitrache – fashion and personal image expert
The goal was to create an authentic transformation-focused experience where participants could learn, test, explore, and enjoy a space designed especially for them.
For promotion purposes, we organized an extended photo and video shoot at Elysion View, producing all the visual materials needed for the campaign
Objective
To generate attractive, feminine, and natural photo and video content that conveys the energy of the Glow Up workshop and presents the proposed experience in an authentic way.
Our Role
Concept & direction
Ilinca created the scripts for the promotional videos
Full coordination of the shooting day: framing, positioning, scenarios, and dialogue
Guiding the team and specialists to ensure a coherent filming flow
Integrating the defining elements of the workshop: styling, make-up, outfits, and atmosphere
Photo & video production
Professional photography by Alma Hangeanu
Video recordings for the promotional campaign: testimonials, teasers, and presentations
A dedicated photo session focused on Ioana Dumitrache’s outfits
— dresses, daywear and evening looks, styling demonstrations
Individual video clips created by each member of the GoodStory team
Dynamic social media content: movement, interaction, and natural moments
Atmosphere elements
To reflect the workshop experience as accurately as possible, we created scenes inspired by a real event day:
running across the lawn
prosecco and coffee moments
lunch and conversations at the table
self-care and feminine imagery exercises
stylized frames focused on beauty and styling
Media visibility
In parallel, we collaborated with BIZ Magazine, which dedicated a full page to Elysion View workshops. During the shooting day, we photographed the magazine feature and integrated the media appearance into our visual campaign.
Shooting day flow
The day was intense and creative. We alternated dynamic frames with outfit presentations, filmed sequences inspired by the workshop script, and captured the relaxed atmosphere of a day spent at Elysion View.
Ioana Dumitrache presented her dress collection, changing outfits and creating elegant, varied visuals. Laura Perian delivered make-up looks aligned with the Glow Up concept, while our colleagues were both protagonists and content creators.
All materials were designed to illustrate a complete experience — from styling and preparation to laughter, brunch, prosecco, and feminine energy.
Results
A complete visual archive for promoting the Glow Up workshop
Professional images showcasing Ioana Dumitrache’s styling work
Authentic, spontaneous, and dynamic video content for social media
Strengthened visual identity for Elysion View workshops
An editorial feature in BIZ Magazine, integrated into the visual campaign
A set of materials that can be reused for future programs with a similar concept
Although the workshop itself did not take place in 2025, the materials created remain valuable for the venue’s image and for the communication of future projects dedicated to women.
The Story
The Glow Up photo session was a complete visual creation and storytelling exercise, reinforcing the core message of Elysion View workshops: feminine, authentic experiences in a welcoming natural setting.
It was an intensive production day, with results that clearly reflect the energy, aesthetics, and direction we
